Hi, I’m Joanne.

The creative mind behind Bittersweet.
A dynamic graphic & web design studio based in Adelaide.

Enjoy a snippet of my work, everything from branding to print design, packaging and web design.

Bittersweet has been delivering design with heart since 1999, helping clients find, keep and grow their customer base.


No job is too big or too small.


I began my design career as a packaging designer, working with a fantastic team to develop graphics for a wide range of products. With a strong desire to branch out into other design areas and work directly with clients, I set out on my own to establish Bittersweet. I opened for business in 1999 and from then onwards my focus has always been on delivering the best results for my clients.

I have developed many long term partnerships with clients, who I believe value my enthusiasm, attention to detail, efficiency, honesty and integrity.

My success stems from being small enough to listen and experienced enough to deliver, and I have provided branding solutions to countless small businesses, individuals and organisations based both in Australia and internationally.


With me, you’ll get the same benefits and expertise as you would if engaging a full-service design studio or agency but at a lower cost and with a single point of contact throughout the life of your project.

It is my mission to develop an intimate understanding of what makes your business or organisation unique, and to craft a branding and/or range of print design solutions that articulate this clearly to your target audience.

Bittersweet offers a variety of services, ranging from logo/branding design, to packaging, print management and web design and development.

I can’t wait to show you how I can assist with your branding.

Graphic Design

Promotional material

Web Design

Website Design
Content Management
Banner Design
Email campaigns
Social Media
Website Hosting
Domain Registration


Food/Drink Packaging
Product Packaging
Wine Label Design

Peripheral Services

I collaborate with a select group of trusted partners to provide additional services:
Product/Food photography
Event Photography
Video Production
Copywriting & Editing

Happy Clients



I unreservedly endorse Bitter sweet’s principal designer Jo Muscat with my highest commendation.

Director / Hunter Careers


Bittersweet has created a complete corporate identity for the Hunter Careers, including website and has demonstrated an exceptional ability to take on and develop a brief to create an identity which perfectly conveys the essence of our brand.

Managing Director / Symetry Cutters


Jo from Bittersweet is very easy to talk to and understood exactly what I was after. Her style is simple, stylish, innovative and without clutter. My only issue with Jo, is that she always gives me at least four or five options and they are all so good that it makes my life hard as I can only choose one.

Director / Kick It To Me


Initially Jo Muscat of Bittersweet assisted us in getting our existing website looking ‘sharp’. She did such good work in a great turnaround time that we quickly entrusted her with the design of an entirely new website, business cards, labels and more. We cannot fault the communication and service. It is 100%!

Photographer / williamstudio


The design and communication skills of Jo Muscat are second-to-none. This pocket dynamo is alive with ideas and visions we hadn’t considered. The expanded vision and direction Jo brings to concepts and projects has helped us to re-invent and remain desirable and relevant to our target market. In 20 years of close association with Jo, she never tires of our brainstorming and thorough questioning, helping us not only with cutting- edge design ideas, but business advice, being a sounding board for plans and motives that are congruent with the business mission goals.

Manager / Cafe Sia


Jo Muscat, the creative genius behind Bittersweet has delivered exceptional service and workmanship time and time again. Every time I have requested artwork it has been an exact match to the brief I gave, and even exceeded my expectations.

Managing Director / Refined Real Estate


The difference Joanne’s logo design and re-branding has made to Refined Real Estate is beyond measure. She created a timeless logo that captured our company’s vision and unique personality with exceptional clarity, well beyond my expectations. Not only do I value her creative expertise, but her professional manner and friendly approach makes working with her an absolute pleasure.

Marketing Manager / Standard & Partners


Joanne of “Bittersweet” is a giant in her industry. A dedicated professional who prides herself on her professional and creative approach to business. A first class designer who is able to deliver outstanding, creative design solutions to her demanding clients.


Wow, Jo from Bittersweet gave a great range of options to choose from. The difficulty was choosing, they were all so good. I was stunned at how quickly my requests were dealt with, even on weekends. Bittersweet gave a professional, efficient service, with great results.

Managing Director / TheBarbecueCaterer


When forming our business we approached Joanne from Bittersweet to come up with a business name and logo and she came up with 5 different designs and name! We chose “The Barbecue Caterer”, which we have turned into a successful business and recently we had Joanne create a logo and come up with a name for another of my businesses. We have been more than happy with the service from Joanne and would recommend her to anyone.

Managing Director / Define Cleaning


Define Cleaning & Property Services engaged the services of Bittersweet to design and put together our company website. After having gone through this with many other companies I was not confident with what I was getting. I was introduced to Bittersweet and can honestly say with confidence that from day one, Joanne was honest, reliable, creative and very simple to understand. I would have no hesitation in recommending Bittersweet to any other business looking for a professional website design.


I have been working with Joanne for the past 12 years. From poor images I email her (and sometimes seemingly impossible images) she can produce finished vector designs from one colour and up to six colour printing, ready for screen printing or embroidery in quick turn around time, also giving us extra options for our customers to choose from. Joanne has great talent, has never let us down and is important to the running of our business.

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